{"title":"L'oreal Professional","description":"\u003ch2 class=\"t_title\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003eThe new Serie expert, by pros for pros. Our scientists and hair artists worked hand in hand to create the newest hair tech pioneer. \u003cbr\u003eProtected by 43 patents and prioritizing 100% recycled plastics in its packaging, the new Serie Expert has been reengineered both inside and out to deliver peak performance.\u003c\/p\u003e","products":[{"product_id":"loreal-serie-expert-absolut-repair-instant-resurfacing-shampoo","title":"L'oreal Professional Serie Expert Absolut Repair Gold Quinoa Instant Resurfacing Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eBring life back to damaged hair with L'oreal’s Serie Expert Absolut Repair Instant Resurfacing Shampoo, a luxurious quinoa infused formula that instantly cleanses and restructures your locks with its professional grade ingredients. Feel the luxurious difference with each application and revel in the results of restored, resilient hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wBqoWuf3yhY?si=wyMb6TolS1MEELu-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"10.1 oz","offer_id":44553534013663,"sku":"","price":38.0,"currency_code":"USD","in_stock":true},{"title":"16.9 oz","offer_id":44553533980895,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-absolu-repair-golden-quinoa-10-oz.jpg?v=1701294835"},{"product_id":"loreal-serie-expert-absolut-repair-instant-resurfacing-conditioner","title":"L'oreal Professional Serie Expert Absolut Repair Gold Quinoa Instant Resurfacing Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eL'oreal Serie Expert Absolut Repair Instant Resurfacing Conditioner \u003cstrong\u003e6.7 oz\u003c\/strong\u003e is designed for salon-worthy hair care. This luxurious conditioner quickly repairs and replenishes hair to reveal a smooth, vibrant, and healthier-looking result. It contains a professional-grade blend of ingredients, creating a nourishing solution that instantly resurfaces and strengthens strands for a polished finish.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44561241112799,"sku":"","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-absolut-repair-conditioner-6-7-oz.webp?v=1704773345"},{"product_id":"loreal-serie-expert-prokeratin-liss-unlimited-shampoo","title":"L'oreal Professional Serie Expert Prokeratin Liss Unlimited Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eL'Oreal Serie Expert Prokeratin Liss Unlimited Shampoo 10.1 oz brings you a luxurious blend of smoothing keratin oils, including kukui and evening primrose, for a salon-level transformation. Its artful formulation helps to hydrate and nourish hair, keeping it lustrous and full of life. With Prokeratin Liss Unlimited, you can expect a sumptuous, premium experience every time you shower.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44569521488095,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-sxpert-liss-unlimited-prokeratin-shampoo.webp?v=1781083325"},{"product_id":"copy-of-loreal-serie-expert-prokeratin-liss-unlimited-conditioner","title":"L'oreal Professional Serie Expert Prokeratin Liss Unlimited Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eInfused with Prokeratin, L'oreal's Prokeratin Liss Unlimited Conditioner \u003cstrong\u003e6.7 oz\u003c\/strong\u003e repairs and smoothes hair for a luxurious glossy finish. 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A must-have for anyone looking for salon-level results without the salon price tag.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eApply and massage evenly to shampooed hair. Spread well. Leave on for 2-3 minutes. Rinse thoroughly\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44569534038239,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-liss-unlimited-prokeratin-masque-8-5-oz.webp?v=1707506208"},{"product_id":"loreal-serie-expert-acai-polyphenols-blondifier-gloss-shampoo","title":"L'oreal Professional Serie Expert Acai Polyphenols Blondifier Gloss Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eFormulated using advanced acai polyphenols, LʼOréal's Serie Expert Acai Polyphenols Blondifier Gloss Shampoo \u003cstrong\u003e16.9 oz\u003c\/strong\u003e is designed to bring out a glossy shimmer in blonde hair. Deeply nourish locks while strengthening hair from root to tip, revealing a beautiful and healthy shine. Experience luxury, salon-level care for blonde hair with this luxurious, protective shampoo.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44569535119583,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-blondifier-gloss-shampoo-16-9-oz.webp?v=1708660603"},{"product_id":"loreal-serie-expert-acai-polyphenols-blondifier-conditioner","title":"L'oreal Professional Serie Expert Acai Polyphenols Blondifier Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eCrafted with luxurious acai polyphenols, L'Oreal Serie Expert Acai Blondifier Conditioner \u003cstrong\u003e16.9 oz\u003c\/strong\u003e helps nourish and strengthen hair, while lightening and illuminating blonde tones. Its unique formulation promotes healthier hair with a silky, luxurious finish for salon-professional results. Experience the ultimate in luxury beauty with L'Oreal Serie Expert Acai Polyphenol Blondifier Conditioner.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44557111918815,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/lorealacaipolycond1.webp?v=1700941006"},{"product_id":"loreal-serie-expert-reservatrol-vitamino-color-shampoo","title":"L'oreal Professional Serie Expert Reservatrol Vitamino Color Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eL'oreal's Serie Expert Reservatrol Vitamino Color Shampoo infuses each strand of colored hair with essential vitamins for radiant color and healthy-looking shine. 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Enjoy salon-worthy results with every use.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44569518768351,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-resveratrol-vitamino-color-mask-8-oz.webp?v=1701014588"},{"product_id":"loreal-serie-expert-resveratrol-vitamino-color-10-in-1-perfecting-spray","title":"L'oreal Professional Serie Expert Resveratrol Vitamino Color 10 in 1 Perfecting Spray","description":"\u003cp data-mce-fragment=\"1\"\u003eL'oreal Serie Expert Resveratrol Vitamino Color 10 in 1 Perfecting Spray \u003cstrong\u003e6.4 oz\u003c\/strong\u003e offers luxurious protection for your colored hair, combining the power of resveratrol and vitamin E to create a sumptuous blend of luxurious care. Instantly nourish and revive your hair with this indulgent 10 in 1 spray for color-treated hair that helps perfect hair color, protect against UV rays, and smooth for a luxuriously silky texture.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHow to use:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuggested Usage:\u003cbr\u003e-Spray on clean, towel-dried, damp, or dry hair.\u003cbr\u003e-Use fingers or a comb to evenly distribute through mid-lengths and ends.\u003cbr\u003e-Do not rinse.\u003cbr\u003e-Proceed to style as usual.\u003cbr\u003e-Can be used to care for hair before cutting, as a primer before blow-drying, or as a styling agent for touch-ups in between styles.\u003cbr\u003e-Complete routine with L’Oreal Professionnel’s full Vitamino Color Care system for maximum results (sold separately).\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44569519325407,"sku":"","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-resveratrol-vitamino-color-10in1-6-oz.webp?v=1701015636"},{"product_id":"loreal-serie-expert-filler-a100-amino-acid-pro-longer-masque","title":"L'oreal Professional Serie Expert Filler-A100 + Amino Acid Pro Longer Masque","description":"\u003cp data-mce-fragment=\"1\"\u003eExperience the luxury of L'oreal Serie Expert Filler-A100 + Amino Acid Pro Longer Masque. This renewing masque is the perfect solution for long hair that is prone to damage, breakage or thinning, leaving your hair feeling softer and looking shinier. Reclaim the health and vitality of your hair with this lavish masque.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"8.5 oz","offer_id":44569660850399,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2.5 oz","offer_id":44569660883167,"sku":"","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-filler-a-100-amino-acid-pro-longer-masque-8-oz.jpg?v=1701299758"},{"product_id":"loreal-serie-expert-metal-detox-shampoo","title":"L'oreal Professional Serie Expert Metal Detox Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eRefresh your hair with L'oreal Serie Expert Metal Detox Shampoo, a luxurious anti-metal cleansing cream that helps to remove metals found in hard water. Suitable for all hair types, the exclusive formula will leave your hair feeling clean, soft, and nourished. Experience the indulgent salon-quality results of this distinctive shampoo.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e1. Apply Metal Detox Pre-Treatment.\u003cbr\u003e2. Color, balayage, or lightening service.\u003cbr\u003e3. Apply Metal Detox Shampoo evenly on wet hair.\u003cbr\u003e4. Lather until a rich foam is obtained.\u003cbr\u003e5. Rinse.\u003cbr\u003e6. Treat with Metal Detox Conditioner and\/or Mask.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8fI9ihCEVmI?si=tx1oMbyPQ1s_gRDy\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"10.1 oz","offer_id":44971655266527,"sku":"","price":39.0,"currency_code":"USD","in_stock":true},{"title":"50.7 oz","offer_id":44971655299295,"sku":"","price":87.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-metal-detox-shampoo-10-1-oz.webp?v=1718848889"},{"product_id":"loreal-serie-expert-filler-a100-amino-acid-pro-longer-masque-13-5-oz","title":"L'oreal Professional Serie Expert Filler A100 + Amino Acid Pro Longer Concentrate","description":"\u003cp data-mce-fragment=\"1\"\u003eDiscover L'oreal Serie Expert Filler A100 + Amino Acid Pro Longer Masque \u003cstrong\u003e13.5 oz\u003c\/strong\u003e: a luxurious and exclusive professional treatment that will repair and strengthen your long hair, making it look thicker and healthier with fewer split ends. Perfect for those seeking the ultimate in pampering and alluring beauty, this masque will infuse your hair with style and grace.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHow to use:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHOW TO USE IN-SALON TREATMENT: Using a spray bottle, mist lengths and ends with water. Section hair for even distribution, apply the liquid concentrate to the ends. Twist each section better saturation. Leave in the hair for 5 minutes. Rinse the liquid concentrate from the ends. Shampoo twice, rinse thoroughly and towel dry. Proceed with Pro Longer Lengths Renewing conditioner or masque.\u003cbr\u003e\u003cbr\u003eHOW TO USE AT-HOME TREATMENT: Once a week, replace the conditioner or masque with the single dose concentrate. Shampoo hair 2X in preparation of treatment. Apply the single dose concentrate on towel-dried ends.Twist ends for better penetration.Leave in for 5 minutes and rinse out.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44570063470815,"sku":"","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-filler-a-100-amino-acid-pro-longer-concentrate-13-oz-2.webp?v=1708662052"},{"product_id":"loreal-effasol-color-remover","title":"L'oreal Professional Effasol Color Remover","description":"\u003cp data-mce-fragment=\"1\"\u003eTransform your hair with L'oreal Effasol Color Remover. This luxurious formula removes color build-up and muddy-looking tints, leaving your hair beautifully conditioned and ready for recoloring. Achieve a lightened state with ease as this product can be used with water or developer. Make a statement with your hair - effortlessly.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"7\/8 oz","offer_id":44671799918815,"sku":"","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-effasol-color-remover-packette-7-8-oz.webp?v=1703999987"},{"product_id":"loreal-serie-expert-absolut-repair-molecular-concentrated-pre-treatment-bonder","title":"L'oreal Professional Serie Expert Absolut Repair Molecular Pre-Treatment Bonder","description":"\u003cp\u003eThe L'oreal Serie Expert Absolut Repair Molecular Pre-Shampoo is a powerful 4-step salon service that effectively combats 2 years of hair damage in just one use. This patented system is enriched with peptides bonder and amino acids, which work together to repair the molecular structure of the hair, restoring its strength, elasticity, and movement. With the use of the shampoo, rinse off serum, and leave-in mask, this system provides immediate detangling and the highest concentration of peptides bonder and amino acids for optimal results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e1. Spray on damp hair from lengths to ends. Apply 15 to 20 pumps depending on the length of the hair.\u003c\/p\u003e\n\u003cp\u003e2. Work through the length and ends for 1 to 2 minutes. Do not rinse.\u003c\/p\u003e\n\u003cp\u003e3. Use the full system. In a layering technique, apply Absolut Repair Molecular shampoo directly over the top, then\u003c\/p\u003e\n\u003cp\u003e4. Rinse and follow with the rinse-off serum.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"3.4 oz","offer_id":45404270428383,"sku":"","price":36.0,"currency_code":"USD","in_stock":false},{"title":"6.4 oz","offer_id":45404270461151,"sku":"","price":61.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-absolut-repair-molecular-pre-treatment-concentrated-3-4-oz-2.webp?v=1707593870"},{"product_id":"loreal-professional-blond-studio-9-bonder-inside-powder","title":"L'oreal Professional Blond Studio 9 Bonder Inside Powder","description":"\u003cp\u003eL'oreal Professional Blond Studio Bonder Inside \u003cstrong\u003e17.6 oz\u003c\/strong\u003e, an oil enriched level 9 powder lightener with bonder inside. This innovative product combines the benefits of oil and bonder to improve hair feel and provide exceptional lift of up to 9 levels, even on the darkest bases. With bonder protection built-in, there is no need for additional additives. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Blond Studio 9 Bonder Inside \u003cstrong\u003e17.6 oz,\u003c\/strong\u003e offers the same lifting performance as the Blond Studio 9, but with the added advantage of bond protection. Its powder texture makes it easy to use, and it is best suited for lifting dark bases while safeguarding hair bonds. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis product's key benefits include proven bond protection and an oil enriched lightening system that enhances hair feel. For optimal results, it is recommended to use the 20- or 30-volume Blond Studio 9 Oil Developer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe usage instructions are as follows: for on-scalp application, use only the 20-volume Blond Studio 9 Oil Developer, while for off-scalp application, use both the 20- and 30-volume Blond Studio 9 Oil Developers. Experience the power of the L'oreal Professional Blond Studio Bonder Inside for stunning, lifted blondes with protected hair bonds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Mixing Ratios:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003eBalayage\u003c\/strong\u003e: 1:1, 20- or 30-vol Blond Studio 9 Oil Developer\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003eFoil Highlights\u003c\/strong\u003e: 1:1.5, 20- or 30-vol Blond Studio 9 Oil Developer\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003eGlobal On-scalp\u003c\/strong\u003e: 1:2 or 1:3, 20-vol Blond Studio 9 Oil Developer\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn-Scalp Applications: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003eOn-scalp\u003c\/strong\u003e: 20-volume Blond Studio 9 Oil Developer only\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003eOff-scalp\u003c\/strong\u003e: 20- and 30-volume Blond Studio 9 Oil Developers only\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDevelopment Time: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Up to 50 minutes depending on desired result\u003c\/p\u003e\n\u003cp\u003e•Do not use heat.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e•Neutralize metals with the Metal Detox Pre-Treatment Spray.\u003c\/p\u003e\n\u003cp\u003e•Tone with Dia Light.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44776299659487,"sku":"","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-professional-blond-studio-bonder-inside-9-lightening-powder-17-6-oz-jar.webp?v=1706377708"},{"product_id":"loreal-professional-serie-expert-blondifier-masque","title":"L'oreal Professional Serie Expert Blondifier Masque","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe L'oreal Professional Serie Expert Blondifier Mask \u003cstrong\u003e8.5 oz\u003c\/strong\u003e is a specialized treatment designed for blonde hair. This mask works to replenish, smooth, and nourish the hair fiber, resulting in enhanced shine and radiance. Formulated with Açai Berry Extract containing Polyphenols, this professional-grade product provides a deep and intensive treatment for blonde hair. The resurfacing and illuminating system of this mask helps to restore and maintain the multidimensional shine of blonde hair. With regular use, this mask leaves hair feeling nourished, healthy, and vibrant, making it the perfect addition to any blonde hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing with Blondifier Shampoo apply evenly on towel-dried hair. Leave on 3-5 minutes. Rinse Thoroughly.\u003c\/p\u003e\n\u003cp\u003eIn Case of contact with the eyes, rinse them immediately and thoroughly.\u003c\/p\u003e\n\u003cp\u003eIn case of mixing with the Blondifier shot please refer to safety instructions.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44776317583583,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-professional-serie-expert-blondifier-acai-masque-8-5-oz.webp?v=1706378454"},{"product_id":"loreal-professional-serie-expert-metal-detox","title":"L'oreal Professional Serie Expert Metal Detox Masque","description":"\u003cp\u003eIntroducing the L'oreal Professional Serie Expert Metal Detox Masque, a revolutionary hair mask that offers ultimate protection against new metal particles while providing nourishment and softness to your hair. 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This product is particularly suitable for clients with medium to thick hair.\u003c\/p\u003e\n\u003cp\u003eIn addition to its impressive benefits, this masque features a professional butter-like formula that enhances the hair fiber's shine by 7 times. It also provides a smooth and controlled look, making it a must-have for those seeking a polished appearance. For optimal results, pair it with the non-conditioning shampoo or the resurfacing golden masque. Say goodbye to unwashed hair and hello to revitalized locks with this exceptional hair care product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to towel-dried hair, leave in for 3 to 5 minutes then rinse thoroughly. 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With its advanced formula, this cream provides heat and UV protection, ensuring that your hair remains strong and shiny. Not only does it enhance the longevity of your hair color, but it also reduces breakage by an impressive 87%. For the ultimate high protection against metal, visit your nearest hairdresser and get a diagnosis for our Anti-Metal High protection Cream.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply daily on towel-dried hair.\u003cbr\u003eStart with 1-2 pumps and spread evenly from mid-lengths to ends.\u003cbr\u003eAdd more as needed depending on length, up to 4 pumps.\u003cbr\u003eDo not rinse.\u003cbr\u003eProceed to blow-dry or air-dry.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44835067855071,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-metal-detox-leave-in-anti-metal-moisturizer-3-4-oz.webp?v=1707513063"},{"product_id":"loreal-professional-serie-expert-absolut-repair-molecular-professional-leave-in-mask","title":"L'oreal Professional Serie Expert Absolut Repair Molecular Professional Leave-In Mask","description":"\u003cp\u003eIntroducing the L'oreal Professional Serie Expert Absolut Repair Molecular Professional Leave-In Mask \u003cstrong\u003e3.4 oz\u003c\/strong\u003e, a revolutionary solution for damaged hair. When hair is damaged, its molecular structure, which is composed of peptides, becomes compromised, resulting in breakage, excessive elasticity, and lack of movement. However, most peptides are too large to be reintroduced into the hair fiber, making damage almost irreversible. But now, thanks to L'Oréal Advanced Research, peptides have been decomposed and their components can be injected separately into the hair fiber. Once inside, they work to reform and rebuild the molecular structure of the hair. 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This shampoo not only eliminates residue from the hair but also adds moisture to keep curls and coils healthy and hydrated. Suitable for all types of curls and coils, this sulfate-free, silicon-free, and paraben-free formula ensures a gentle yet effective cleansing experience for your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse as needed for deep cleansing. 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It effectively cleanses the hair while providing lightweight and long-lasting hydration, making it easier to detangle and manage. This shampoo is suitable for all curl and coil types, ensuring that it caters to a wide range of hair textures. Additionally, it is sulfate-free and paraben-free, making it a gentle and safe option for those who prefer to avoid these ingredients in their hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse every wash or as frequently as desired. When in need of deep cleansing, use Curl Expression Anti-Build Up Cleansing Shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jPqGtqLEsC4?si=mrd41EdkL4xqNnww\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44969378840799,"sku":null,"price":43.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-curl-expression-intense-moisturizing-shampoo-16-9-oz.webp?v=1708652647"},{"product_id":"loreal-professional-serie-expert-curl-expression-intensive-moisturizer-mask","title":"L'oreal Professional Serie Expert Curl Expression Intensive Moisturizer Mask","description":"\u003cp\u003eL'oreal Professional Serie Expert Curl Expression Intensive Moisturizer Mask \u003cstrong\u003e8.5 oz\u003c\/strong\u003e is a moisturizing mask specifically designed for loose curls, including formation 2 and 3 or 2A, 2B, 2C, and 3A curls. This intensive mask deeply hydrates and pre-detangles curls, leaving them shiny, free-flowing, and with a natural feel. Recommended for loose curls, this product is also paraben-free, making it a safe and effective choice for those looking to enhance and nourish their curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter applying the Curl Expression Anti-Build Up Cleansing Shampoo OR the Intense Moisturizing Shampoo, apply the Curl Expression Intensive Moisturizer Mask to towel-dried hair and leave on for 2 to 10 minutes. Then, rinse thoroughly. Recommended for loose curls or waves.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iXEok1aRTOA?si=cHyKi0ubfLNSU_Yr\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44969399091423,"sku":null,"price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-curl-expression-intensive-moisturizer-mask-8-5-oz.webp?v=1708653824"},{"product_id":"loreal-professional-serie-expert-metal-detox-pre-treatment","title":"L'oreal Professional Serie Expert Metal Detox Pre-Treatment","description":"\u003cp\u003eL'oreal Professional Serie Expert Metal Detox Pre-Treatment is a must-have product for anyone getting a color, balayage, or lightening service. 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Formulated with gold quinoa and protein, it effectively reduces hair surface damage and promotes healthier-looking hair. This multi-benefit oil provides a range of advantages, including nourishment, resurfacing, lightweight touch, softness, detangling, conditioning, manageability, shine, protection, and smoothness. Additionally, it is enriched with Wheat Germ Oil to further enhance its nourishing properties. Say goodbye to dull and damaged hair with this all-in-one treatment that leaves your hair looking and feeling revitalized\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to towel-dried hair. Spread evenly through midlengths \u0026amp; ends. Do not remove. 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With continuous use of the rinse off serum, it effectively repairs the hair's molecular structure, restoring strength, elasticity, and movement. Additionally, this treatment makes the hair 3 times stronger and gives it a fuller appearance. It is important to note that this product contains Wheat Protein. For optimal results, it is recommended to use this serum in conjunction with the system of shampoo and leave-in mask.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e1. Use after Absolut Repair Molecular shampoo and detangle hair, for better serum absorption. Use on wet hair.\u003cbr\u003e\u003cbr\u003e2. Divide the hair into 2 sections. Press 2-3 pumps of the serum onto the hands.\u003cbr\u003e\u003cbr\u003e3. Distribute evenly onto each section from lengths to ends. For very dry hair, apply from roots to ends.\u003cbr\u003e\u003cbr\u003e4. Work the serum through the hair between the palms of your hands for 1 to 2 minutes. No development time needed, instant action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHot Tip:\u003c\/strong\u003e After Rinse-off Serum, apply a conditioner\/mask. 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The patented system is highly concentrated in peptides bonder and amino acids, which work to restore strength, elasticity, and movement to the hair. This shampoo is sulfate-free, making it gentle enough to cleanse the hair without stripping it of its natural oils. In addition to cleansing, it also nourishes and strengthens the hair, leaving it healthier and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e1. Apply on wet hair.\u003cbr\u003e\u003cbr\u003e2. Lather until a rich foam is obtained.\u003cbr\u003e\u003cbr\u003e3. Rinse.\u003cbr\u003e\u003cbr\u003e4. Follow with Absolut Repair Molecular rinse-off serum and leave-in mask.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":44969502441695,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie-expert-absolut-repair-molecular-sulfate-free-shampoo-16-9-oz.webp?v=1708659063"},{"product_id":"loreal-professional-serie-expert-metal-detox-lightweight-concentrated-oil","title":"L'oreal Professional Serie Expert Metal Detox Lightweight, Concentrated Oil","description":"\u003cp\u003eEnhance the strength and shine of your hair with L'oreal Serie Expert Metal Detox Lightweight, Concentrated Oil \u003cstrong\u003e1.6 oz\u003c\/strong\u003e. This product is designed to make your hair 2x shinier and intensify the color, suitable for all hair textures including color-treated, damaged, bleached, and natural hair. Experience the benefits of the Metal Detox protocol concentrated in Glicoamine to prevent hair breakage and color fading. Visit your hairstylist for a diagnosis and ask for the Anti-deposit protector concentrated oil to keep your hair healthy and vibrant.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eProtect the fiber from particles deposits.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair is instantly smoother, softer \u0026amp; more nourished.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair is stronger.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eColor is preserved, 2x shinier.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e97% less breakage.*\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e* Instrumental test.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e3x more frizz control* \u0026amp; protect from heat up to 450 F*.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test on Metal Detox concentrated oil.\u003cbr\u003e**Instrumental test on Metal Detox shampoo + mask.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e-97% HAIR BREAKAGE:\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eInstantly hair is stronger and nourrished.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eIn just one use:\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e-97% hair breakage*,\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e2x more nourished hair*.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair has more body \u0026amp; discipline.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply daily on dry or towel-dried hair.\u003cbr\u003eWarm 1 or 2 pumps in the palm \u0026amp; spread evenly from mid-lengths to ends.\u003cbr\u003eDo not rinse.\u003cbr\u003eProceed to blow-dry or air-dry.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":45060374855903,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-serie_expert-metal-detox-oil-1-6-oz.webp?v=1710206238"},{"product_id":"loreal-professional-serie-expert-absolut-repair-molecular-mask","title":"L'oreal Professional Serie Expert Absolut Repair Molecular Mask","description":"\u003cp\u003eThe L'oreal Professional Serie Expert Absolut Repair Molecular Mask \u003cstrong\u003e8.5 oz, \u003c\/strong\u003eis a revolutionary hair care product designed to address a variety of hair concerns, particularly for those experiencing damage, split ends, and breakage. This professional-grade hair mask is formulated with advanced bond-building peptides that penetrate deeply into the hair shaft, targeting damage at the molecular level. Suitable for all hair textures—whether straight, wavy, curly, or coily—and for fine, medium, and thick hair types, this mask offers a comprehensive solution for anyone seeking to restore their hair's health and vitality.\u003c\/p\u003e\n\u003cp\u003eThe key ingredients in this mask play a crucial role in its effectiveness. The Peptides Bonder is specifically engineered to rebuild the hair's molecular structure, providing essential care for damaged strands. Additionally, the inclusion of five amino acids serves to strengthen and nourish the hair intensely, ensuring that each strand is fortified against future damage. The concentrated formula not only addresses existing issues but also works to prevent further deterioration, making it an ideal choice for those who frequently color their hair or are concerned about thinning.\u003c\/p\u003e\n\u003cp\u003eBeyond its reparative properties, the L'oreal Professional Serie Expert Absolut Repair Molecular Mask also offers a delightful sensory experience. The fragrance profile features a harmonious blend of bergamot and mandarin at the top, complemented by floral notes of mimosa, freesia, and peony, with a warm base of white musk. Clinical results have demonstrated that this mask can visibly repair up to two years of damage in just one use, while continuous application leads to hair that is plumped with moisture and strengthened at the molecular level. With its ability to detangle and restore strength, this mask is an essential addition to any hair care regimen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e-For best results, use after Absolut Repair Molecular shampoo and rinse-off serum (each sold separately).\u003cbr\u003e-Apply evenly to towel-dried hair.\u003cbr\u003e-Leave on for one to two minutes.\u003cbr\u003e-Rinse thoroughly.\u003cbr\u003e-Can be used daily.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":46234338132191,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-absolut-repair-molecular-hair-mask-damaged-hair-8-5-oz.webp?v=1723670894"},{"product_id":"loreal-professional-blond-studio-9-oil-developer","title":"L'oreal Professional Blond Studio 9 Oil Developer","description":"\u003cp\u003eBlond Studio 9 Oil Developer is a premium hair lightening solution designed to enhance the performance of Blond Studio 9 Lightening Powder. Available in both 20-volume and 30-volume options, this oil-enriched developer ensures a smooth application while effectively lifting hair up to nine levels. Its creamy consistency not only facilitates optimal mixing but also helps to protect and smooth the hair cuticle during the lightening process.\u003c\/p\u003e\n\u003cp\u003eThe 20-Volume Oil Developer is specifically formulated for on-scalp application, making it ideal for achieving uniform results from roots to ends. In contrast, the 30-Volume variant is recommended for use on lengths and ends only, providing versatility for various hair lightening techniques. Both options are designed to work exclusively with Blond Studio 9 Lightening Powder, ensuring the best possible results for your hair.\u003c\/p\u003e\n\u003cp\u003ePlease note that the packaging of the product may differ from the images displayed on our site due to a recent redesign. However, rest assured that the quality and effectiveness of the product remain unchanged. Choose Blond Studio 9 Oil Developer for a reliable and high-performance lightening experience that prioritizes hair health and vibrancy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eService\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMixing Ratio\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDeveloper\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eTiming\u003c\/div\u003e\n\u003cdiv\u003eBalayage\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e1:1\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e20 or 30 Volume Blond Studio 9 Developer\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Do not exceed 50 min. \u003c\/div\u003e\n\u003cdiv\u003e• Do not use heat\u003c\/div\u003e\n\u003cdiv\u003eFoil Highlights\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e1:1.5\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e20 or 30 Volume Blond Studio 9 Developer\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Do not exceed 50 min. \u003c\/div\u003e\n\u003cdiv\u003e• Do not use heat\u003c\/div\u003e\n\u003cdiv\u003eGlobal on Scalp\u003c\/div\u003e\n\u003cdiv\u003e1:2 or 1:3\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e20-Volume Blond Studio 9 Developer\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Do not exceed 50 min. \u003c\/div\u003e\n\u003cdiv\u003e• Do not use heat\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"20 Volume","offer_id":46299451162847,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"30 Volume","offer_id":46299451195615,"sku":"","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-professional-blond-studio-bonder-inside-9-oil-20-volume-developer-33-8-oz-bottle.webp?v=1725881920"},{"product_id":"l-oreal-super-oreal-blanc-hair-lightener","title":"L’Oreal Super Oreal Blanc Hair Lightener","description":"\u003cp\u003eL’Oréal Technique Super Oreal Blanc Hair Lightener is a powder bleach that lightens up to 7 levels with precision, offering a non-drip application that’s perfect for highlighting techniques.\u003c\/p\u003e\n\u003cp\u003eThis powder bleach that allows for comfortable off-the-scalp highlighting techniques.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003eMix with 1.7-2.5 fl. oz of developer. Leave on hair until desired lightness and rinse. Follow instructions on pack.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"1.13 oz","offer_id":48585423814879,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/LOreal-Super-Oreal-Blanc-Hair-Lightener.webp?v=1773425155"},{"product_id":"loreal-professional-serie-expert-absolut-molecular-repair-bi-phase-oil","title":"L'oreal Professional Serie Expert Absolut Repair Molecular Bi-Phase Oil","description":"\u003cp\u003eA \u003cstrong\u003e3.04 oz\u003c\/strong\u003e bi-phase oil that actively fights two years of cuticle damage, instantly transforming hair with up to 100 hours of shine, hydration, and frizz control, all with a lightweight finish.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e• Fights 2 years of cuticle damage*\u003c\/p\u003e\n\u003cp\u003e• Instant hair transformation for 97% stronger hair**\u003c\/p\u003e\n\u003cp\u003e• Up to 100 hours of shine, hydration and frizz control\u003c\/p\u003e\n\u003cp\u003e• Lightweight, non-greasy formula\u003c\/p\u003e\n\u003cp\u003e• Heat protection up to 450°F\u003c\/p\u003e\n\u003cp\u003e• Helps to prevent split ends\u003cbr\u003eDisclaimers:\u003cbr\u003e*Improves hair’s surface smoothness\u003cbr\u003e**vs. non conditioning shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake well until blended. Apply 1-2 pumps for mid-length hair or 3 pumps for long hair in the palm of your hand. Warm up oil in hand. Spread on damp or wet hair. Can be used for dry hair application for shine and frizz control.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":50108395454687,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-absolut-molecular-repair-oil-3-04-oz_b5d6c92a-7332-4b4f-b9ad-e25ed908d931.webp?v=1781214183"},{"product_id":"loreal-professional-serie-expert-keratin-alpha-sleek-mirror-sleek-serum","title":"L'oreal Professional Serie Expert Keratin Alpha Sleek Mirror Sleek Serum","description":"\u003cp\u003eA \u003cstrong\u003e1.6 oz\u003c\/strong\u003e heat-activated leave-in serum that seals the hair's structure for up to 10 washes of smoothness, frizz control, and humidity protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSeals hair outer keratin structure for up to 10 washes*\u003c\/li\u003e\n\u003cli\u003eAnti-humidity up to 80% humidity in the air\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230C (450F)\u003c\/li\u003e\n\u003cli\u003e6x smoother hair**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e* leave-in serum vs. untreated hair\u003cbr\u003e** system of shampoo, smooth transformer, and leave-on vs. before application\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003eShake well before use.\u003cbr\u003eOn washed, towel-dried hair, section hair into two parts.\u003cbr\u003eSpray into your hand (start with 2–4 sprays for thin hair, 6–8 for thick hair) and distribute evenly from lengths to ends.\u003cbr\u003eDo not rinse.\u003cbr\u003eThis product is heat-activated. Blow-dry completely.\u003cbr\u003eFor maximum long-lasting results, use a straightening iron after blow-drying.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":50607774990559,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-keratin-alpha-sleek-serum-1-6-oz.jpg?v=1785185920"},{"product_id":"loreal-professional-serie-expert-keratin-alpha-sleek-anti-frizz-shampoo","title":"L'oreal Professional Serie Expert Keratin Alpha Sleek Anti-Frizz Shampoo","description":"\u003cp\u003eA \u003cstrong\u003e16.9 oz\u003c\/strong\u003e professional, sulfate-free shampoo with an ultra-creamy texture that gently cleanses while smoothing and reinforcing hair keratin for long-lasting smoothness and frizz control. In an instrumental test after 4 applications of the Shampoo, Smooth Transformer, and Serum routine:\u003c\/p\u003e\n\u003cp\u003eHair was smooth with frizz and volume control for up to 2 weeks.\u003c\/p\u003e\n\u003cp\u003eIn instrumental tests using the shampoo alone:\u003c\/p\u003e\n\u003cp\u003eHair was 76% more shiny.\u003cbr\u003eBreakage was reduced by 95%.\u003cbr\u003eHair was 67% softer and 50% more hydrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eApply evenly to wet hair.\u003cbr\u003eLather and rinse thoroughly.\u003cbr\u003eFor best results, follow with the L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer and Serum.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":50607775875295,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-keratin-alpha-sleek-shampoo-16-9-oz.jpg?v=1785186118"},{"product_id":"loreal-professional-serie-expert-keratin-alpha-sleek-anti-frizz-mask","title":"L'oreal Professional Serie Expert Keratin Alpha Sleek Anti-Frizz Mask","description":"\u003cp\u003eA rich, professional hair mask formulated with keratin that deeply nourishes to control frizz and volume, leaving hair instantly softer, smoother, and shinier.\u003c\/p\u003e\n\u003cp\u003eLong-lasting smooth hair\u003cbr\u003e6x smoother hair*\u003cbr\u003e84% less frizz**\u003cbr\u003e61% more hydrated**\u003cbr\u003eSuitable for all hair types, even color or keratin-treated\u003c\/p\u003e\n\u003cp\u003e* System of shampoo, smooth transformer, and leave-on vs. before application\u003cbr\u003e** vs. non-conditioning shampoo\u003cbr\u003e***vs. unwashed hair\u003cbr\u003e**** vs. non-conditioning shampoo when using flatiron\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eAfter shampooing with Keratin Alpha Sleek Shampoo, apply evenly from lengths to tips.\u003cbr\u003eLeave on for five minutes.\u003cbr\u003eRinse thoroughly.\u003cbr\u003eFor long-lasting results, use the Keratin Alpha Sleek Smooth Transformer once a week and use this mask on the other wash days of the week.\u003cbr\u003e\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":50607776923871,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-keratin-alpha-sleek-mask-8-oz.jpg?v=1785186259"},{"product_id":"loreal-professional-serie-expert-keratin-alpha-sleek-anti-frizz-smooth-transformer","title":"L'oreal Professional Serie Expert Keratin Alpha Sleek Anti-Frizz Smooth Transformer","description":"\u003cp\u003e\u003cspan\u003eA \u003cstrong\u003e6.7 oz \u003c\/strong\u003eprofessional-grade, semi-permanent smoothing treatment that transforms hair for up two weeks of unparalleled smoothness, shine, and frizz control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSmooths and controls frizz for up to 2 weeks.*\u003cbr\u003e6x smoother hair**\u003cbr\u003e77% more shine***\u003cbr\u003eLong-lasting frizz \u0026amp; volume control\u003cbr\u003eFaster smooth styling****\u003cbr\u003eSuitable for all hair types, even color or keratin-treated\u003c\/p\u003e\n\u003cp\u003e*after 4 weekly uses of Smooth Transformer\u003cbr\u003e**Smooth Transformer vs. before application\u003cbr\u003e***vs. unwashed hair\u003cbr\u003e**** vs. non-conditioning shampoo when using flatiron\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing with Keratin Alpha Sleek Shampoo, apply evenly from lengths to tips.\u003cbr\u003eLeave on for five minutes.\u003cbr\u003eRinse thoroughly.\u003cbr\u003eFor long-lasting results, use the Keratin Alpha Sleek Smooth Transformer once a week and use this mask on the other wash days of the week.\u003c\/p\u003e","brand":"L'oreal Professional","offers":[{"title":"Default Title","offer_id":50607778070751,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/files\/loreal-keratin-alpha-sleek-smooth-transformer-6-7-oz.jpg?v=1785186419"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3744\/4831\/collections\/serie-expert-linup.webp?v=1701027889","url":"https:\/\/danburybeauty.com\/collections\/professional.oembed?page=2","provider":"Danbury Beauty","version":"1.0","type":"link"}